• Direct the reader's attention directly to your phone number • Vary type fonts to keep the reader's interest & avoid ornate type fonts as they are hard to read • Create a distinctive border, but not one that distracts from the text • Use colors and graphics to illustrate your products and/or services • Include your logo to help brand your image • Utilize reverse type or white space • Use a bold statement or a question as your headline to capture the reader's attention • Other useful tips available at yp.commando.com